House of Lassgård
From our family legacy to yours...
Arthur Lassgård with his grandfather, acclaimed Swedish actor Rolf Lassgård — a quiet thread of legacy.
Who We Are
A family-built brand system — crafted to take you from origin to identity to market.
Founded by Hanne & David Lassgård, we blend Scandinavian clarity with Colombian craft to build brands with warmth, soul, and lasting value.
We work quietly, intentionally, and in partnership — creating things that stand for something, and stand the test of time.
For Whom
For the ones carrying the family through every season.
For the leaders on the ice, stage, track, or field — and the partners who make the journey possible.
We help turn your next chapter into something that lasts:
a brand, a creative outlet, a business, or a legacy that gives back.
Done for — and with — you.
Clients often ask the same things:
Will this take too much time? Can I trust someone with my name?
Our process is designed to make both simple.
You set the goal.
We guide you through clear milestones — and you approve each step at your own pace.
Each phase stands on its own, from defining the brand and products to creating experiences for family, teams, or community.
When the foundation is ready, it expands naturally into commerce or global reach.
Nothing is rushed. You stay in full control.
A more intentional way to build something meaningful.
Your Brand Discovery Session
A private conversation built entirely around you — your vision, lifestyle, and appetite for growth.
Together, we explore opportunities in product and origin — from coffee to wellness and lifestyle concepts — and define what quiet luxury looks like in your world.
There’s no obligation. It’s simply a thoughtful exchange to see if our approach aligns with your goals.
If it does, we begin shaping your brand foundation — identity, storytelling, and your first product directions.
What We Believe In
No. 1
Origin first
Built with real people, real places, real purpose.
No. 2
Ownership Always
Your brand, your equity, your legacy.
No. 3
We Do the Work
So your family can breathe and your vision can grow.
No. 4
Balance Wins
Life beyond the game—and what we pass forward—is the real victory.
Four principles. One promise: brands that outlive the spotlight.
Health & Coffee & Superfoods
We believe true luxury starts with wellbeing.
Our blends bring together specialty coffee with functional botanicals — cacao, maca, collagen, lion’s mane — crafted to support focus, energy, and recovery.
In a world of quick fixes, we stand for rituals that build longevity and conscious living. Every product reflects that belief: purposeful, grounding, and made for a healthier future.
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Hanne & David Lassgård — Founders
Hanne Lassgård’s journey began with transforming her father’s 40-year acting legacy into a brand rooted in authenticity and quiet strength — the blueprint for House of Lassgård.
Alongside her husband, David — whose Silicon Valley experience shaped the innovation behind the platform — they built a new path for couples and families to create something enduring.
A way to blend story, purpose, and design from origin to the world stage.
Where Swedish legacy meets Colombian soul — House of Lassgård.
Coffee not as the destination —
but as the daily ritual that leads to lasting wellbeing.
Why
We exist because the new real luxury is ownership.
As fast fashion fades and convenience culture loses meaning, a new era is rising —
one built on health, sustainability, and legacy.
Together we create brands that outlast trends and carry real purpose.
How
We merge origin, design, and technology —
Colombia’s excellence, Scandinavian creativity, and AI precision —
to build transparent, health-driven brands that people trust
and creators truly own.
What
Coffee is simply where it begins — a daily ritual we’ve perfected.
But the real value is much larger:
a brand you own, a story people return to every day,
and a foundation that grows far beyond the cup.
“They made the process effortless — every decision felt personal and aligned with who we are. It’s rare to feel this understood.”
— Clients in the US Launching their brand during 2025.
For all inquiries: info@lassgard.com
© 2025 House of Lassgård
A family-owned brand platform — building wellness and lifestyle brands from origin to market.