House of Lassgård
From our family legacy to yours...
Who We Are
A family-owned brand platform — everything you need to build your brand from origin to market.
Founded by Hanne & David Lassgård, we combine Scandinavian design and Colombian craftsmanship to create brands with soul and longevity.
It’s a new way to build — quietly, collaboratively, and always with integrity and purpose.
For Whom
Built for the people behind the spotlight.
Whether you’re leading on the ice, stage, or field — or holding the family together between seasons — we help turn your next chapter into something lasting: a brand, a creative outlet, or a legacy that gives back.
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Done for — and with — you.
Every client begins with the same questions:
Will this take too much of my time?
Can I trust someone with my name?
That’s why our model is built differently.
You define the goal — whether it’s creating a family brand, developing products, or shaping something meaningful to share.
We guide you through a milestone-based process where you approve every step and set the pace yourself.
Each stage is refined and approved before moving forward — a structure built to ensure trust, quality, and lasting satisfaction.
Every phase stands on its own — from defining the brand and product line to creating experiences for family, teams, or community.
When ready, it expands naturally into commerce or global reach.
Most brands complete their build within 8–12 weeks — yet the process is never rushed.
You define the rhythm — refining and enjoying each stage at your own pace.
Everything runs quietly and precisely, while you stay in full control.
It’s a new way to build — with intention, trust, and purpose.
Your Brand Discovery Session
(45 minutes)
A private, conversation designed entirely around you — where we explore your vision, lifestyle, and comfort with growth.
Together, we uncover opportunities in product and origin — from coffee and wellness to lifestyle and community concepts — and define what quiet luxury means in your world.
This session carries no obligations — simply a thoughtful exchange to see if our process aligns with your goals.
If it does, we begin shaping your brand identity and direction — from design foundations and storytelling to your first product concepts.
We’re glad you’re here.
What We Believe In
No. 1
Origin first
Built with real people, real places, real purpose.
No. 2
Ownership Always
Your brand, your equity, your legacy.
No. 3
We Do the Work
So your family can breathe and your vision can grow.
No. 4
Balance Wins
Life beyond the game—and what we pass forward—is the real victory.
Four principles. One promise: brands that outlive the spotlight.
Health & Coffee & Superfoods
We believe health is the new luxury.
Our functional blends combine specialty coffee with adaptogens, botanicals, and superfoods — from cacao and maca to collagen and lion’s mane — designed to enhance focus, energy, and recovery.
In a world driven by alcohol, fast fashion, and short-term gratification, we stand for longevity, consciousness, and daily rituals that build lasting wellbeing. Every product we create for our clients reflects that belief — purposeful, sustainable, and designed for a healthier future.
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Hanne & David Lassgård — Founders
Hanne Lassgård’s journey — transforming her father’s 40-year acting legacy into a brand built on authenticity — became the blueprint for House of Lassgård.
Together with her husband, David, whose Silicon Valley background shaped the platform’s innovation and technology, they created a new way for couples and families to build something lasting — blending storytelling, purpose, and design from origin to the world stage.
Where Swedish legacy meets Colombian soul — House of Lassgård.
Coffee as the daily ritual that leads to lasting wellness — never the destination.
WHY
We exist because the new real estate is brand ownership.
As alcohol, fast fashion, and empty consumerism fade, a new era is rising — one built on health, sustainability, and legacy.
HOW
We merge origin, design, and technology — Colombia’s natural excellence, Scandinavian creativity, and AI precision — to build transparent, health-driven brands that consumers trust and creators truly own.
WHAT
Coffee just happens to be the perfect way to begin — and we’re certainly among the best in the world at it.
It’s the entry point to something much bigger: a brand you own, that connects with people every day and grows far beyond the cup.
“They made the process effortless — every decision felt personal and aligned with who we are. It’s rare to feel this understood.”
— Athlete Clients in the US Launching their brand during 2025.
House of Lassgård
For all inquiries: info@lassgard.com
© 2025 House of Lassgård
A family-owned brand platform — building wellness and lifestyle brands from origin to market.